10. Which is the most important of the 4Ps?

Nowadays, factors like price matching have become incredibly important. This is because the price is now the most important ‘P’ in the marketing mix.

Price has a huge impact on marketing effectiveness

When your product is priced lower than your competitors’ products, customers are more likely to click on one of your ads or buy one of your products. A competitive pricing strategy results in a higher click-through rate and a higher conversion rate.