10. What does ATL, BTL and TTL stand for?
Marketing activities (basically advertisements) today can be divided into three segments – Above the Line (ATL), Below the Line (BTL), & Through the Line (TTL) marketing.
Marketing Communications 10
10. What does ATL, BTL and TTL stand for?
Marketing activities (basically advertisements) today can be divided into three segments – Above the Line (ATL), Below the Line (BTL), & Through the Line (TTL) marketing.