03. What is meant by intensity of distribution?

1) Intensive Distribution:

Intensive distribution aims to provide saturation coverage of the market by using all available outlets.

2) Selective Distribution:

Selective distribution involves a producer using a limited number of outlets in a geographical area to sell products.

3) Exclusive Distribution:

Exclusive distribution is an extreme form of selective distribution in which only one wholesaler, retailer or distributor is used in a specific geographical area.