by hiaja | Aug 22, 2022 | What is Marketing
04. What does the lifetime value of a customer mean, and how is it calculated? Customer lifetime value (CLV) is a measure of the total income a business can expect to bring in from a typical customer for as long as that person or account remains a client. CLV =...
by hiaja | Aug 22, 2022 | What is Marketing
03. Why is marketing like an iceberg? Applying the iceberg principle involves trying to look at both the top of the iceberg (representing the problems seen by the decision makers) and the submerged side of the iceberg (representing the problems seen by researchers and...
by hiaja | Aug 22, 2022 | What is Marketing
02. What was Kotler’s definition of marketing? “analysis, planning, implementation and control in order to develop a competitive advantage”...
by hiaja | Aug 22, 2022 | What is Marketing
01. What was described in the lecture as the marketing concept? Satisfying customer needsMaking a profitin a Dynamic Environment ...
