by hiaja | Aug 22, 2022 | Segmentation & Targeting
07. What approach to targeting will you be using in your exam? And what will you need to create as part of this process?...
by hiaja | Aug 22, 2022 | Segmentation & Targeting
06. How does lifestyle segmentation work? And benefit segmentation? Lifestyle segmentation is the business practice of breaking down an overall market of potential or actual buyers into groups known as market segments based on lifestyle variables such as buying...
by hiaja | Aug 22, 2022 | Segmentation & Targeting
05. What is geo-demographic segmentation and what was the commercial model that you looked at? Which commercial company owns this model? Where do they get their data? Geodemographics are consumer segmentation models created by aggregating demographic attributes within...
by hiaja | Aug 22, 2022 | Segmentation & Targeting
04. What is the type of segmentation called that uses key changes in our lives? Lifestyle Segmentation.Psychographics: The marriage of customer analysis and database marketing, and based on PERSONALITY; “shared activities, interests and/or...
by hiaja | Aug 22, 2022 | Segmentation & Targeting
03. What is a socio-economic grouping? defined according to the. Education level, Personal or Household Income, Occupation and. Home Status of a...
by hiaja | Aug 22, 2022 | Segmentation & Targeting
02. What is demographic segmentation? Demographic segmentation groups customers and potential customers together by focusing on certain traits such as age, gender, income, occupation & family status. Any formal or informal system that classifies society by social...
