Explain why when unemployment increases, inflation may decrease. Using the diagram provided, illustrate the relationship between unemployment and inflation in the short run.When unemployment increases, with fewer people earning the level of aggregate demand is likely to fall or increase at a slower rate. This means that any upward pressure on prices will ease, though not necessarily cease altogether.The resulting “trade off” between inflation and unemployment is illustrated by the Phillips...
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Revision 26
The central bank has an inflation target. Inflation rises above the target. What will happen next to interest rates and aggregate demand?Central banks try to control inflation using monetary policy. In Britain the emphasis today is almost exclusively on the interest rate. To reduce the rate of inflation the central bank will raise interest rates. This means that aggregate demand will fall, first because it is more expensive to borrow money, and second because households with mortgages will...
Revision 25
The central bank follows an inflation target and the economy benefits from an improvement in productivity. What will happen to interest rates?An improvement in productivity should, other things being equal, result in an increase in aggregate supply and downward pressure on prices. This means that inflationary pressures will be eased and the central bank will be able to lower its interest rate.
Revision 24
During the credit crisis and global recession many bankers lost their jobs. Is this demand deficit, or structural unemployment?It may well be both. Initially banking staff lost their jobs as a result of problems in their own industry. This can be classed as structural unemployment.However, the effects of the financial crisis will probably induce some demand deficit unemployment.
Revision 23
What is inflation and how is it measured in your economy?• Demand pull inflation • Cost push inflation • The symptom of inflation is raising prices and the rate of inflation is a measure of how fast prices are rising. In the UK there are several measures of inflation, all using index number techniques. The main ones are: a) the Consumer Price Index, CPI b) the Retail Price Index, RPI which has two distinct measures. One includes housing costs such as the mortgage interest rate. The other...
Revision 22
What are the three main drivers of inflation?• Demand pull inflation occurs when demand in the economy rises too quickly and supply cannot keep up. • Cost push inflation occurs when there is an increase in firms’ costs of production. Firms then look towards passing these costs onto customers through higher retail prices. • Expectations about inflation play an important role in the formation of actual inflation. If workers think inflation will be higher, then they will try to negotiate higher...
Revision 21
Consumer and business confidence are increasing. Illustrate the likely consequence of these changes on aggregate demand.If business confidence improves more investment will take place, leading to a multiplier effect on national income and therefore demand. Similarly if consumers feel more confident about retaining their jobs etc. spending will increase, as will borrowing (by both firms and households).
Revision 20
How does an understanding of income elasticity enable a firm to manage the consequences of the business cycle?If firms understand the difference between “income inferior” goods and “normal” goods they can survive a recession by producing foods that are inferior, i.e. goods which consumers buy more of when incomes are reduced.
Revision 19
Identify the leakages, injections and components of aggregate expenditure in your circular flow diagram.The components of aggregate demand are spending on goods and services (consumption), exports, government spending and investment. • Saving, imports and taxation are leakages. • Exports, government spending and investment are injections.
Revision 18
How might two strategically interdependent players be encouraged to co-operate with each other?A repeated game permits collusion to occur. Under a strategy of tit for tat, each player tries to co-operate as long as their opponent has always tried to co-operate in the past. Any sign of cheating and the optimal response from a competitor is to cheat going forward.
Revision 17
When is collusion likely to fail?Collusion requires firms to agree, rather than compete. So, when there are many firms in the industry, co-ordination and enforcement are difficult to maintain and collusion is likely to fail.
Revision 16
How do the assumptions of perfect competition and monopolistic competition differ?• Production in monopolistic competition is differentiated. In perfect competition products are homogenous. • Both models have a large number of competitors, and freedom of entry and exit. • In monopolistic competition the demand line is downward- sloping, whereas in perfect competition it is horizontal. • Each firm in monopolistic competition can influence its market share to some extent by changing its price...
Revision 15
Explain the difference between accounting profits and economic profits.• Accounting profits do not include the return to the investor/entrepreneur • Economic profits are revenues minus costs which allow for the return to theinvestor.
Revision 14
What barriers to entry are associated with monopolies?• Licences needed to operate in the industry• Production restricted to patent holders• Where the infrastructure required to operate in the market is so vast that it tendsto exclude new competition. This is a concept associated with natural monopoly.
Revision 13
Describe the key assumptions which characterise a perfectly competitive market?• A homogenous product• Innumerable buyers and sellers• No barriers to entry or impediments to exit• Perfect knowledge by all buyers and sellers• No single firm or consumer can influence price or otherwise exert market power.
Revision 12
The elasticity of demand for electricity is relatively price inelastic. Will a change in supply have a large, or small impact on the equilibrium price and quantity?When demand is price inelastic the slope of the demand line is steep. As a result, a change in supply will have a large impact on price, but little impact on quantity.
Revision 11
What is the difference between a pooling and separating equilibrium?Separating equilibrium occurs when a market splits into two clearly identified sub-markets with separate supply and demand schedules, which leads to separate prices and quantities for each sub-market. A pooling equilibrium occurs when demand and supply for two products of different quality merge or pool into one demand and supply.
Revision 10
At a price of £10, consumers are willing to demand 20,000 units and firms are willing to supply 20,000 units. Is this market in equilibrium?Yes, the market is in equilibrium because demand and supply are equal at 20,000 units.
Revision 09
What are economies of scale and what are considered to be the main source of economies of scale?Economies of scale exist in the long run and occur when an increase in all inputs leads to a greater increase in output. This productivity effect leads to a reduction in long-run costs.Sources range from the exploitation of mass production techniques to indivisibilities and engineering relationships
Revision 08
How does the law of diminishing returns explain the short-run productivity of a firm?Increased productivity relates to the marginal returns associated with the employment of more variable factors with the fixed factors of production (usuallyland or capital). The law of diminishing returns states that the returns to the variable factors may first of all increase but at some point, will reach amaximum and thereafter diminish.
Revision 07
Explain the difference between the short and the long run.In the short run some factors of production are fixed, i.e., unable to be increased or, in some cases, decreased (e.g., any labour on long-term contracts).In the long run all factors of production are variable.
Revision 06
A successful advertising campaign has a slogan which is adopted by teenagers across your economy. The diagram provided shows the state of demand before the advertising campaign is run. Illustrate what will happen to the demand for the product after the advertising campaign is run.The demand curve will shift to the right, from D1 to D2, if the advertising campaign is successful, showing that at each price more of the product is demanded.
Revision 05
If a consumer’s willingness to demand a product is sensitive to a change in the price, then their elasticity of demand is elastic, or inelastic?Definition Elasticity measures consumers’ sensitivity to price changes. Example If consumers change their demand by a large amount when the price changes by a small amount, then consumer demand is elastic. If consumer demand changes by only a small amount when price changes, then it is inelastic. So, in the case of this question, demand is...
Revision 04
Draw a demand line which illustrates the effect of a price reduction on consumers’ willingness to demand.In this illustration if price falls from £10 to £5 per unit, then consumers’ demand for the product increases from 5 units to 10 units per period, provided that all other demand conditions remain constant.
Revision 03
Which of the following is positive and which is normative?(a) It is in the long-term interest of the UK to remain in the EU.;(b) Will exit from the EU reduce UK growth rates?a) Asserts an opinion without any supporting theory. It is, therefore, a normative statement. (b) In contrast, this asks a question that can be answered using economic theory. It is, therefore, a positive statement.
Revision 02
How does the production possibility frontier illustrate the concept of opportunity cost?It depicts the trade-off between goods and/or services produced. As resources are used for the production of one commodity those resources cannot be used for the production of another good or service
Revision 01
Explain the concept of opportunity cost.Definition Opportunity cost is the value of the next best alternative which must be forgone in order to obtain a good or service. Example For example, the cost of doing these exercises and reading this answer might be the TV you could have watched
Ash Ltd. produces commercial glass using silica as a raw material. Assuming that the firm wants to maximize profits, when the price of silica falls, the firm will _____.
continue to produce the same level of outputincrease the level of output producedCorrectuse substitutes for silica in productionshut down production completely ExplanationOutput levels are determined by costs and revenues. When the price of raw materials fall, the firm's costs will fall and it will produce a higher level of output.
It may not be possible for firms to produce at the point where marginal profit is equal to zero when _____.
fixed costs are negligiblelabour unions are highly influentialIncorrectcapacity utilization is highthe final product is not divisibleCorrect ExplanationSome products are easy to divide into smaller units of output, for example oil, beer and milk. A firm could decide to produce 6.5 litres of milk. But it would not be sensible to produce 6.5 cars. Therefore, though MC = MR is strictly and mathematically correct, it is not always the most practical output level for a firm to maximize profits at.
What will happen in a perfectly competitive market if there is an increase in the cost of labour, ceteris paribus?
The short-run average total cost curve will shift upward reducing firms' profits.CorrectThe supply curve will shift to the right reducing prices in the market further.Firms will now make supernormal profits that will attract new entrants to the market.The average revenue curve will shift upward by the extent of the increase in labour costs. ExplanationWhen labour costs increase, the average and marginal costs rise leading to an upward shift of the average total cost curve.
_____ is equal to revenues less raw material costs, wages and depreciation.
Accounting profitCorrectSurplus valueSupernormal profitEconomic profit ExplanationAccounting profits are equal to revenues less raw material costs, wages and depreciation.
If a firm’s marginal revenue is less than price at all levels of output, this means that _____.
it must lower its price to sell an additional unit of outputCorrectthere are a large number of buyers and sellers in the marketthere are no barriers to entry and exit in the marketit is a price taker in the market ExplanationA firm that faces a downward-sloping demand curve can sell additional units only by lowering price. Therefore, the marginal revenue curve will lie below the average revenue (price) curve.
Suppose that the demand curve facing XYZ Co. slopes downward. This implies that the firm:
can sell all that it wants at the established market price.must lower its price to sell additional units of output.Correcthas very low marginal and average costs.faces perfectly inelastic demand for its product.Incorrect ExplanationA firm that faces a downward-sloping demand curve is a price setter. Unlike a price taker who can sell all that he wants at the market-determined price, the price setter can sell additional units of output only by lowering his price.
A profit-maximizing firm is producing an output of 300 units where price is £10 per unit and average total cost is £8 per unit. Given that the firm operates in a perfectly competitive market, which of the following is likely to be true?
The market supply curve will shift to the right.CorrectThe firm will sell each unit of the product at a higher price.The firm will stop production and exit the market.The existing firms will exit the industry. ExplanationSince the firm makes supernormal profits in a perfectly competitive market, new firms will enter the industry. This will shift the market supply curve to the right.
Since a competitive firm faces a perfectly inelastic demand curve, _____.
it earns positive economic profit but zero economic profitit cannot control the market priceCorrectit is a price setterit earns supernormal economic profits ExplanationAs a price taker, the demand curve for a perfectly competitive firm is perfectly elastic. If the firm raised its prices above the equilibrium level it would sell nothing, with customers quickly swapping to the cheaper suppliers. In contrast, because the firm can sell all that it likes at the current market price, there is no...
A profit-maximizing firm will produce a level of output where:
marginal revenue is equal to marginal cost.Correctprice is equal to average cost.price is greater than marginal revenue.average cost is equal to marginal revenue. ExplanationFirms will maximize profits or, in other words, make the most amount of profit, when the marginal cost of the last unit of output equals the marginal revenue, or MC = MR.
When price equals £4, 250 units of a good are demanded, but when the price is reduced to £3, 400 units are demanded. The revenue gained from decreasing the price is _____.
£1000£200Correct£500£1200 ExplanationThe increase in revenue is the additional 150 units sold at £3 which equals £450. The fall in revenue is £1 applied over the initial 250 units which equals £250. Hence, the net increase in revenue equals £450 – £250 = £200.
When there is a large number of buyers and sellers in a market, _____.
there are barriers to the entry and exit of firmsall the sellers will produce differentiated productsan individual seller or buyer cannot affect the market priceCorrectthere will be perfect information in the market ExplanationThe market has many different buyers and sellers. Because of this, no firm, or indeed buyer, has any market power. Market power is the ability to set prices
A competitive firm is said to be allocatively efficient if _____.
its marginal cost equals average costit earns supernormal profitsits price equals marginal costCorrectits average cost is minimum ExplanationThe cost of using scarce factor resources to produce one more unit of output is the marginal cost; and the price paid by consumers reflects the value placed on the final good. In long-run equilibrium, the firm charges a price that is equal to the marginal cost. This means that the firm is allocatively
_____ occurs when a new entrant out-competes incumbent companies by virtue of being innovative.
Economies of scopeMarket failureIntra-brand competitionCreative destructionCorrect ExplanationCreative destruction occurs when a new entrant out-competes incumbent companies by virtue of being innovative.
Which one of the following correctly identifies a characteristic of a monopolistic market?
There is no excess capacity in a monopoly.A monopolist maximizes profit at the point where price = marginal cost.A monopolist will always earn supernormal profits.CorrectA monopoly firm faces a perfectly elastic demand curve. ExplanationUnlike perfect competition, monopolies can expect to earn supernormal profits in both the short and long run due to barriers to the entry of new firms.
Which of the following is true for marginal revenue and total revenue?
The marginal revenue curve is upward sloping while the total revenue curve is a straight line.The total revenue curve is the inverse of marginal revenue curve.Total revenue is at its maximum when marginal revenue is zero.CorrectMarginal revenue is equal to total revenue divided by the total number of units produced. ExplanationMaximum revenue occurs where marginal revenue equals zero. This is because a marginal revenue of 0 lies between positive and negative marginal revenue.
Unlike a perfectly competitive firm, a monopolist:
makes supernormal profits in the long run.Correcthas no market power.faces a perfectly elastic demand curve.charges a price that is equal to marginal cost. ExplanationA perfectly competitive firm makes normal profits in the long run, while a monopoly makes supernormal profits.
A monopoly is producing 1000 units of output at a price of £20. At that level of output, marginal cost is £5 and average cost is £8. The monopoly firm is earning profit equal to _____.
£20 000£7000£12 000Correct£15 000 ExplanationSince price is the same as average revenue, the average revenue of the firm is £20, while the average cost is £8. Hence, the profit per unit for the firm is (20 – 8) = £12. Therefore, the profit earned by the firm is £12 × 1000 units = £12 000.
One of the assumptions of perfect competition is that:
each firm in the market has some, but not complete, control over the price of its product.there are no barriers to entry or exit in the market.Correctthere are many producers producing different products.firms in the market advertise in order to shift the demand curve for their product. ExplanationIn a perfectly competitive market, it is assumed that there are no barriers to entry and exit of firms.
A firm is productively efficient in the long run if _____.
it produces output at the level where average total cost is minimumCorrectits minimum average fixed cost and minimum average total cost curves coincideits marginal cost equals marginal revenueits minimum average variable cost and minimum average total cost curves coincide ExplanationProductive efficiency means that the firm is operating at the minimum point on its long-run average cost curve.
Which of the following is true for a perfectly competitive firm in the long run?
In the long run, price is greater than marginal revenue.There are barriers to entry and exit in the long run.The long-run supply curve is horizontal.Firms make normal profits in the long run.Correct ExplanationSince there are no entry or exit barriers in a competitive market, all firms earn normal profits in the long run.
Market Structure and Firm Performance
What is the main motive of a firm?Why do we assume firms are profit maximisers?As an investor, you take a risk when investing in a company and so you expect a financial return.From the profit equation, what condition allowsfirms to maximise profits?Profit = Total Revenue - Total costsFor a firm to make profit:Revenue > Costs BUT in order to find the degree to which profits are greaterthan costs, economists need to understand both: 1. The output level at which profits are maximized and2. The...