by hiaja | Aug 22, 2022 | Product Management
04. According to Michael Porter, what are the only two sources of competitive advantage? What are his Three Generic Strategies? Michael Porter (1980) Differentiation or Cost Leadership And/or...
by hiaja | Aug 22, 2022 | Product Management
03. What is meant by “client-side” and...
by hiaja | Aug 22, 2022 | Product Management
02. What is the third layer of the Adoption Pyramid called? 1. Awareness Stage: Individual consumer becomes aware of the innovation. He is exposed to innovation but knows very little regarding the innovation. He has only limited information about it. He is aware of...
by hiaja | Aug 22, 2022 | Product Management
01. What is the Total Product Concept model, what the layers called, and who identified it? The total product concept highlights the idea that customers purchase more than a tangible product; they purchase the benefit associated with it along with other related...
