by hiaja | Aug 22, 2022 | Product Management
10. Which is the most important of the 4Ps? Nowadays, factors like price matching have become incredibly important. This is because the price is now the most important ‘P’ in the marketing mix. Price has a huge impact on marketing effectiveness When your...
by hiaja | Aug 22, 2022 | Product Management
09. Who developed the version of the 4Ps which is generally used today? E. Jerome McCarthy (McCarthy, J. 1960), was the first person to suggest the four P’s of marketing – price, promotion, product and place (distribution) – which constitute the most common...
by hiaja | Aug 22, 2022 | Product Management
08. Who developed the original version of the 4Ps? The term Marketing Mix was developed by Neil Borden who first started using the phrase in 1949 The Marketing Mix 4 Ps: Product – The Product should fit the task consumers want it for, it should work and it...
by hiaja | Aug 22, 2022 | Product Management
07. What are the four Ps? Marketing Mix 4Ps Product: An item that satisfies a customer need or want Price: The amount a customer pays for a product or service Promotion: Communications used to tell customers about your product or service. Includes advertising, public...
by hiaja | Aug 22, 2022 | Product Management
06. What are the five types of customer identified in the Adoption & Diffusion Curve? Rogers’ adoption model identified five stages to technology adoption and the five segments of people that fall into each stage: Innovators (2.5%) Early adopters (13.5%) Early...
by hiaja | Aug 22, 2022 | Product Management
05. What does FMCG mean? Fast-Moving Consumer Goods (FMCG) Fast-moving consumer goods (FMCG), also called consumer packaged goods (CPG), refer to products that are highly in-demand, sold quickly, and affordable. Such items are considered “fast-moving” as they are...
