by hiaja | Aug 22, 2022 | Marketing Communications
03. What might a media schedule look like, and what is the difference between a continuous campaign and a pulsing campaign? Continuous advertising allows you to draw real-time data and information from your advertising campaign, and use that to alter and improve it....
by hiaja | Aug 22, 2022 | Marketing Communications
02. What is meant by house style? Brand heritage? a “big idea”? A house style is a standard that all your writers should follow. Brand heritage is an emerging concept within the marketing discipline, which suggests that the consumer appeal of products and...
by hiaja | Aug 22, 2022 | Marketing Communications
01. What is a push/pull campaign? On the one hand, push advertising aims to push products towards specific customers, while pull advertising focuses on the right people at the right...
