by hiaja | Aug 22, 2022 | Marketing Communications
09. What is CTR? WOM? What is the CTR meaning? CTR is the number of clicks that your ad receives divided by the number of times your ad is shown: clicks ÷ impressions = CTR. For example, if you had 5 clicks and 100 impressions, then your CTR would be 5%. Each of your...
by hiaja | Aug 22, 2022 | Marketing Communications
08. How many response mechanisms can you...
by hiaja | Aug 22, 2022 | Marketing Communications
07. What are the definitions of advertising and direct marketing given in the lecture? What is the definition of advertising given in the textbook? Advertising: Obviously paid for one-way promotional messages Direct Marketing: Generating immediate responses from...
by hiaja | Aug 22, 2022 | Marketing Communications
06. What the main headings in the MarComms Mix? Advertising Traditional media TV Radio Cinema Newspapers Magazines New media Smartphone apps Internet Social Media Outdoor (sometimes ambient) media Buses & Taxis Roadside posters Petrol filler covers etc Bus Stops...
by hiaja | Aug 22, 2022 | Marketing Communications
05. What does IMC stand for and what is an integrated campaign? Integrated marketing communication (IMC) can be defined as the process used to unify marketing communication elements, such as public relations, social media, audience analytics, business development...
by hiaja | Aug 22, 2022 | Marketing Communications
04. What does encoding and decoding mean? Encoding means the creation of a messages (which you want to communicate with other person). On the other hand decoding means listener or audience of encoded message. So decoding means interpreting the meaning of the message....
