by hiaja | Aug 25, 2022 | Marketing Communications
15. Why is public relations different to other promotional activities? Activities designed to build relationships with stakeholders Some definitions “the craft of the projection of the personality of an organisation” Haywood “the organised two-way communications...
by hiaja | Aug 23, 2022 | Marketing Communications
14. How does Facebook know that you are interested in a product or service? By using things such as your age, location, page likes, app use, and even data from the mobile websites you browse, Facebook profiles you into categories that advertisers can then use to...
by hiaja | Aug 23, 2022 | Marketing Communications
13. What is a flash mob? Definition of flash mob: a group of people summoned (as by email or text message) to a designated location at a specified time to perform an indicated action before...
by hiaja | Aug 23, 2022 | Marketing Communications
12. What is guerilla marketing? And buzz marketing? Buzz marketing is a viral marketing technique focused on maximizing the word-of-mouth potential of a campaign or product. These strategies can spur conversations among consumers’ family and friends or...
by hiaja | Aug 23, 2022 | Marketing Communications
11. What is a stakeholder? In the official CIM course book – Stakeholder Marketing, stakeholders are defined as: ‘Those persons and organisations that have an interest in the strategy of the organisation. Stakeholders normally include shareholders, customers,...
by hiaja | Aug 22, 2022 | Marketing Communications
10. What does ATL, BTL and TTL stand for? Marketing activities (basically advertisements) today can be divided into three segments – Above the Line (ATL), Below the Line (BTL), & Through the Line (TTL)...
