02. And what did David Ogilvy say a brand is?
A brand is “the intangible sum of a product’s attributes: its name, packaging and price, its history, its reputation and the way it’s advertised.”
David Ogilvy, Ogilvy On Advertising
Brand Management 02
02. And what did David Ogilvy say a brand is?
A brand is “the intangible sum of a product’s attributes: its name, packaging and price, its history, its reputation and the way it’s advertised.”
David Ogilvy, Ogilvy On Advertising